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1930 Packard 740 Custom Eight Roadster: A Classic Icon

Ever wondered how to unlock the mystique of the 1930 Packard 740 Custom Eight Roadster? Whether you’re an aspiring collector, a history buff, or simply captivated by classic cars, understanding this iconic vehicle is both rewarding and practical.

This article unpacks what makes the 1930 Packard 740 so legendary, and guides you through its history, features, and ownership essentials. Get ready for expert tips and key insights to fuel your appreciation—or your restoration journey.

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Discovering the 1930 Packard 740 Custom Eight Roadster

The 1930 Packard 740 Custom Eight Roadster stands as a benchmark in the golden age of classic American automobiles. When you delve into the world of vintage cars, the 740 Custom Eight Roadster is a name whispered with awe and admiration by enthusiasts and collectors alike. But what makes this particular Packard so special? If you’ve ever wondered how the 1930 Packard 740 Custom Eight Roadster defines itself among classic cars, this guide offers a comprehensive look into its history, design, performance, ownership experience, and much more.


What is the 1930 Packard 740 Custom Eight Roadster?

The 1930 Packard 740 Custom Eight Roadster is an open-top luxury car produced by the Packard Motor Car Company during a period known for elegance, advanced engineering, and uncompromising style. Designed for discerning buyers seeking performance and prestige, it represents the pinnacle of Packard’s engineering in the pre-World War II era.

Key Features at a Glance


1930 Packard 740 Custom Eight Roadster - Mecum Auctions - 1930packard 740 custom eight roadster

  • Straight-eight engine (inline eight-cylinder)
  • Three-speed manual transmission
  • Elegant, flowing roadster body with a rumble seat
  • Advanced leaf-spring suspension for a smooth ride
  • Rich detailing – sweeping fenders, chrome accents, and iconic grille

Why the 1930 Packard 740 Custom Eight Roadster Matters

The Packard 740 Custom Eight Roadster was not just another car of its time. It combined exquisite craftsmanship with technological advancements, symbolizing an era when motoring was about more than just travel; it was a statement of success and artistry.

Unique Aspects

  1. Engineering Excellence: The robust 384.8 cubic-inch straight-eight engine made the Packard both powerful and reliable.
  2. Design and Luxury: It offered high-end materials inside and out, including quality woods, leathers, and detailed trim.
  3. Limited Numbers: Fewer of these survive today, making each one a precious link to automotive history.
  4. Cultural Impact: The 740 Custom Eight Roadster became a status symbol in pre-Depression America and was a favorite among celebrities and captains of industry.

Key Characteristics of the 1930 Packard 740 Custom Eight Roadster

Let’s break down what makes this car a collector’s dream:

Engine and Performance

  • Engine: 384.8 cubic-inch (6.3L) straight-eight, flathead engine
  • Horsepower: Around 105 HP at 3,200 RPM
  • Transmission: 3-speed manual
  • Top Speed: Estimated at 85 mph (impressive for its era)
  • Acceleration: 0-60 mph in about 18 seconds (fast for luxury cars in 1930)
  • Drive Layout: Rear-wheel-drive

Exterior Design

  • Body Style: Two-door open roadster with a folding soft top
  • Rumble Seat: A secondary seat in the rear deck, a classic pre-war feature
  • Wire Wheels: Often fitted with whitewall tires for period-correct elegance
  • Chrome Details: Prominent radiator grille, hood ornament, headlights, and bumpers
  • Elegant Curves: Fenders and running boards flow seamlessly for a cohesive look

Interior Luxury

  • Premium Leather Upholstery: Hand-stitched and carefully crafted
  • Polished Wood Dashboard: With classic instrumentation
  • Convertible Top: Typically canvas, stowed neatly
  • Attention to Detail: From door handles to instrument bezels, bespoke craftsmanship shines through

Steps to Owning and Maintaining a 1930 Packard 740 Custom Eight Roadster

For many, owning such a classic is a fulfilling journey. Here’s what you need to know:

1. Finding One

  • Auctions: Many surface at well-known classic car auctions, often fetching high bids due to rarity.
  • Private Sales: Networking within classic Packard clubs can reveal leads.
  • Classic Car Dealers: Some specialists handle these prestigious models.

2. Inspection Before Purchase

  • Authenticity: Verify original components, matching numbers, and historical documents.
  • Condition: Check for rust, wear in the engine, frame cracks, and originality of materials.
  • History: Well-documented service records and restoration are a plus.

3. Restoration and Upkeep

  • Restoration Projects: May involve heavy investment and the craftsmanship of Packard specialists.
  • Regular Maintenance: Proper lubrication, timely servicing, and careful storage are essential.
  • Driving Habits: Gentle use, occasional drives, avoiding inclement weather to preserve the car.

4. Storage

  • Climate-Controlled Environment: Protects against humidity, rust, and temperature swings.
  • Car Covers: Custom silk or cotton covers prevent scratches and dust.

Benefits of Owning a 1930 Packard 740 Custom Eight Roadster

While the responsibilities are significant, so are the rewards:

  • Pride of Ownership: You become caretaker of an automotive masterpiece.
  • Appreciation Potential: Top-quality cars can increase in value.
  • Social Prestige: Participation in classic car shows and concours events.
  • Driving Experience: A genuine feel for the past, with smooth, stately progress.
  • Legacy: Many owners consider themselves stewards preserving automotive history.

Challenges and Considerations

Classic car ownership is not without its hurdles:

  • Parts Availability: Some components are rare and may need to be fabricated.
  • Maintenance Costs: Can exceed modern vehicles, especially if restoration is required.
  • Insurance: Specialized collector car insurance is necessary.
  • Storage Requirements: Adequate space and conditions are a must.
  • Patience: Repairs and restorations should not be rushed for authenticity’s sake.

Practical Tips for Owners and Enthusiasts

Whether you’re dreaming of ownership or already have one in your garage, consider the following:

Start with a Specialist

Work with experts for inspections, restoration, and care. They understand the nuances of the 1930 Packard and can guide you through potential pitfalls.

Join Classic Car Clubs

Engage with Packard clubs and forums. Members often share sources for rare parts, technical advice, and event invitations.

Routine Maintenance

  • Change oil and fluids regularly.
  • Inspect tire pressure and condition due to long stationary periods.
  • Exercise the car with short, regular drives.
  • Adjust engine timing and check fuel systems due to age.

Protect the Interior

  • Clean leather with proper conditioners; avoid harsh chemicals.
  • Dust wood trim regularly and treat it to prevent cracking or fading.

Prepare for Display

  • Keep detailed records and provenance; these add value and authenticity at concours events.
  • Maintain original features where possible to maximize collectability.

Cost and Shipping Considerations

Buying, restoring, and shipping a 1930 Packard 740 Custom Eight Roadster involve significant investment. Here’s how to plan wisely:

Price Range

  • Pristine, professionally-restored examples can fetch between $150,000 and $300,000+
  • Projects in need of restoration may cost significantly less but require deep pockets and patience

Restoration Costs

  • Minor cosmetic restorations: $10,000 – $30,000
  • Full mechanical and cosmetic overhauls: $50,000 – $125,000 or more

Shipping Tips

When shipping such a valuable classic:

  • Enclosed Transport: Always opt for enclosed shipping to protect your investment from the elements.
  • Insurance: Double-check that the policy covers full declared value.
  • Professional Movers: Use carriers experienced with classic vehicles.
  • Pre-Shipping Inspection: Document condition thoroughly before transport.

Ownership Best Practices

  • Store maintenance records and provenance documents in a secure place.
  • Consider annual appraisals for insurance and valuation updates.
  • Participate in events, as these cars love to be seen and driven occasionally.
  • Encapsulate your Packard’s story; future generations will appreciate the provenance.

In Conclusion

The 1930 Packard 740 Custom Eight Roadster is more than just a vintage vehicle—it’s a rolling work of art, a testament to American luxury, and a profound piece of history. Gathering one into your collection is both a privilege and a passion project, demanding careful stewardship and rewarding you with beauty, prestige, and the unique thrill of owning a legend from the golden age of motoring. Whether you marvel at its gleaming lines or savor its graceful drive, this Packard is a treasure worth cherishing.


Frequently Asked Questions (FAQs)

What makes the 1930 Packard 740 Custom Eight Roadster so collectible?
Its rarity, exceptional craftsmanship, and historical significance place it among the top tier of classic American cars. The combination of luxury, engineering, and association with the elite of the era drives high demand among collectors.

How difficult is it to maintain a 1930 Packard 740 Custom Eight Roadster?
Maintenance can be challenging due to the need for specialized parts and knowledge. However, with the right restoration experts and care, regular upkeep becomes manageable and is vital to preserving value.

Can I drive my 1930 Packard 740 Custom Eight Roadster regularly?
While it is possible, most owners reserve these cars for special occasions, shows, and gentle drives. Regular use without proper respect for its vintage may accelerate wear and diminish its long-term value.

What should I look for when buying a 1930 Packard 740 Custom Eight Roadster?
Verify authenticity, check for full documentation, inspect the car’s structural integrity, examine for original parts, and assess overall condition. Engage a qualified classic car expert for a thorough pre-purchase evaluation.

Is restoration worth it for a 1930 Packard 740 Custom Eight Roadster?
Restoration can be immensely rewarding both personally and financially if done correctly. Authentic restorations—by skilled specialists—enhance value and ensure the legacy of your Packard endures for future generations.