Ever found yourself searching for a creative way to keep your business top-of-mind with clients and prospects? Business card magnets might be the answer you’re looking for. Unlike traditional cards that get lost in wallets, magnets stick around—literally—on fridges and filing cabinets.
Understanding how to customize business card magnets matters when you want to stand out and make a lasting impression. In this article, you’ll find easy steps, helpful tips, and smart design insights to create the perfect custom magnet.
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How Are Custom Business Card Magnets Made?
Custom business card magnets offer a creative and practical twist on the traditional business card. Instead of being tucked away in a wallet or lost in a stack, these magnetized cards find a home front-and-center on filing cabinets, refrigerators, or any metal surface. But how exactly do you create your own custom business card magnets? Let’s explore the step-by-step process, benefits, and best practices to ensure your business leaves a lasting (and magnetic) impression.
Understanding Custom Business Card Magnets
At their core, business card magnets are exactly what they sound like—your business card, transformed into a flexible magnet. They provide all the essential contact details and branding of a normal card while having the added benefit of being both durable and highly visible.
Business card magnets are typically:
- The same size as a standard business card (about 3.5″ x 2″)
- Printed on a thin, flexible magnetic sheet
- Customizable in terms of design, finish, and thickness
Whether you’re just starting out or looking for a fresh way to stand out, business card magnets are an effective marketing tool for almost any business or profession.
Step-by-Step Process: How to Order Custom Business Card Magnets
Ordering custom business card magnets is simpler than you might expect. Here’s how the process usually works:
1. Choose a Magnet Printing Provider
Start by finding a reputable magnet printing company that specializes in custom business card magnets. Popular choices include online printers with easy design upload tools.
What to look for:
- Factory-direct pricing for better value
- Quick turnaround options
- A range of customization features (size, thickness, finish)
- Positive reviews and reliable customer support
2. Select Size and Shape
While most business card magnets are rectangular, some printers offer rounded corners or custom shapes for an extra pop.
Common options:
- Standard rectangle (3.5″ x 2″)
- Rounded corners
- Custom die-cut shapes
3. Customize the Design
This is where your creativity shines. Use your logo, brand colors, tagline, and contact info. Many companies provide easy-to-use design templates or online editors.
Design tips:
- Keep text legible and avoid clutter
- Use high-resolution images and graphics
- Highlight the most important information (phone, website, email)
- Consider adding a call-to-action or special offer
4. Choose Material and Finish
The thickness of your magnet impacts durability and cost. Thicker magnets feel sturdier but cost more.
Typical thicknesses:
- Economy (15-20 mil)
- Standard (20-25 mil)
- Premium (30 mil)
Finishes might include gloss, matte, or UV coating for extra durability.
5. Review & Approve Proof
Before finalizing your order, review a digital proof provided by the printer. Double-check every detail for accuracy—a mistake at this stage could be costly.
6. Place Your Order
Finalize your order quantity, shipping address, and payment. Larger quantities usually result in lower per-unit costs.
7. Shipping & Delivery
Depending on the provider, expect your custom magnets to ship within a week or two. Some offer express or free shipping options.
Benefits of Using Custom Business Card Magnets
Custom business card magnets offer benefits over standard cards and other promotional items. Here’s why many businesses love them:
- Long-Lasting Exposure: Instead of being thrown away, magnets stick around—literally. Your contact info stays visible for months or years.
- Useful and Practical: People actually use magnets at home and work, increasing the chance they’ll see your brand daily.
- Easy to Distribute: Perfect for handing out at events, slipping into mailers, or leaving on counters.
- Unique & Memorable: They stand out from the sea of ordinary paper cards, making your business more memorable.
- Cost-Effective Marketing: When ordered in bulk, the cost per magnet can be very affordable, especially considering their lasting value.
Common Uses for Business Card Magnets
Business card magnets aren’t only for salespeople or agents. Here’s how various professionals use them:
- Real Estate Agents: Place them on fridges to be top-of-mind when clients need a realtor.
- Medical & Dental Offices: Remind patients of contact info and appointment scheduling.
- Home Service Providers: Plumbers, electricians, and cleaners keep their contact info visible for the next call.
- Restaurants and Takeout: Menu or delivery info in a handy format.
- Retail Shops: Promote store hours, loyalty programs, or upcoming sales.
- Event Planners: Wedding vendors, party planners, and entertainers can ensure easy referrals.
Tips for Designing Impactful Business Card Magnets
The design of your business card magnet makes all the difference. Here’s how to create one that really works:
1. Keep It Simple
Avoid packing too much information into a small space. Focus on:
- Logo and business name
- Key contact details (phone, email, website)
- Tagline or quick blurb about your service
- Strong call-to-action (“Call today for a free quote!”)
2. Use Brand Colors and High-Quality Images
Your magnet should be a clear reflection of your brand identity. Use professional graphics and colors that match your other marketing materials.
3. Consider Special Features
Some printers offer:
- QR codes for quick scanning to your website or digital business card
- Rounded corners for a modern look
- Glossy or matte lamination to enhance durability
4. Proofread Everything
Errors on a magnet can make your business look careless. Double-check spelling, numbers, and website URLs.
5. Make Room for Notes
Leaving a blank or faintly lined portion lets recipients jot down appointments or reminders, adding extra usefulness.
Best Practices: Getting the Most from Your Business Card Magnets
- Target Your Audience: Hand out magnets where they’ll be useful—homes, offices, trade shows.
- Pair with Promotions: Include coupons or special offers to increase engagement.
- Use as Mailers: Slip magnets into direct mail envelopes for a memorable touch.
- Update Your Design Occasionally: Refresh with seasonal offers or new branding at least once a year.
- Encourage Referrals: Add a message asking recipients to share the magnet, increasing word-of-mouth marketing.
Understanding Costs and Shipping
Pricing Factors
The price for custom business card magnets can vary based on:
- Quantity ordered (higher volumes = lower unit cost)
- Thickness of the magnet
- Special finishes or shapes
- Shipping speed and location
As a rough guide, expect prices to range from $0.15–$0.50 per magnet when ordering in bulk.
Shipping Tips
- Many online providers offer free or flat-rate shipping—a great way to keep costs predictable.
- Rush orders or shipping to remote locations may incur extra fees.
- Order early to avoid urgent shipping costs, especially around holidays or event deadlines.
- Consider local pickup if the provider is nearby to save time and fees.
Ways to Save
- Order larger batches for lower per-unit costs.
- Stick to standard sizes and shapes to avoid setup fees.
- Look out for promotions, especially during off-peak times.
- Bundle magnet orders with other print materials for discounts.
(Optional) Customization Features from Popular Providers
Many leading magnet printers, including those that ship across the US, offer features like:
- Free design tools and templates
- Custom shapes and cutouts
- Rush printing and expedited shipping
- Eco-friendly material options
- Live customer support and design assistance
Compare a few providers to see who best matches your needs, in terms of price, quality, and service.
Conclusion
Custom business card magnets are a smart, practical way to keep your brand in sight and in mind. They transform your standard business card into a functional, long-lasting marketing tool, encouraging recipients to keep—rather than toss—your contact information. By choosing the right provider, focusing on clear branding, and leveraging best practices, you can ensure your magnets make a positive impression and deliver ongoing value for your business.
Frequently Asked Questions (FAQs)
What standard size are business card magnets?
Most business card magnets are the same size as traditional business cards: 3.5 x 2 inches. Some printers also offer custom sizes or shapes if you want something different.
Can I use my own design, or do I have to use a template?
You can usually upload your own design, ensuring your magnet matches your existing branding. If you’re not comfortable with graphic design, most printing companies also offer free templates and design tools.
How thick are business card magnets?
Business card magnets typically range from 15 to 30 mil in thickness. Thicker magnets feel sturdier and tend to last longer, but are also a bit more expensive.
Are magnetic business cards more expensive than regular paper cards?
Yes, magnetic business cards generally cost more per piece than standard paper cards. However, their durability and long-lasting visibility often make them a better value for marketing over time.
Can I include extra features like QR codes or coupons on my magnet?
Absolutely! Many businesses add QR codes, special offers, calendars, or even appointment reminders to make their magnets more useful and interactive.
With the right approach, business card magnets can help you attract attention, maintain valuable visibility, and boost client retention. Keep your brand on display—literally—by making custom business card magnets part of your marketing strategy!