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How to Order BJ’s Custom Cakes: Step-by-Step Guide

Planning a celebration and craving a show-stopping cake? Chances are, you’ve heard that BJ’s offers custom cakes—but how does their process actually work? Knowing how to order the perfect cake, what design options are available, and what to expect can make your special occasion stress-free and memorable.

In this article, you’ll get a step-by-step guide to ordering a custom cake from BJ’s, helpful tips for customization, and insights to ensure your cake truly stands out.

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How Does BJ’s Custom Cakes Work? A Complete Guide

If you’re planning a celebration—whether it’s a birthday, an anniversary, a graduation, or a casual family get-together—few things make an occasion more memorable than a delicious custom cake. BJ’s Wholesale Club offers a wide range of customizable cakes that not only taste great but are also affordable and easy to order. But how exactly do BJ’s custom cakes work? Let’s break it all down so you can confidently design and order your perfect cake.


Ordering a Custom Cake from BJ’s: The Basics

Custom cakes at BJ’s are ideal for anyone looking to add a personal touch to their special event. Here’s what you can expect:

  • A variety of cake sizes (from small round cakes to full-sized sheet cakes)
  • Several flavor and filling options
  • Customizable decorations and designs
  • Competitive prices for large, crowd-pleasing cakes

BJ’s makes the process convenient, whether you shop in-club or prefer to order online for pickup.


Step-by-Step: How to Order a Custom Cake at BJ’s


Everything You Need to Know About Custom BJ's Cakes - bj's custom cakes

Ordering your custom cake from BJ’s is straightforward. Here’s a step-by-step guide to help you navigate the process:

1. Decide on the Cake Size and Shape

First, think about how many people you need to serve.

  • For smaller gatherings (10-20 people): Opt for a round or quarter sheet cake.
  • For larger celebrations: Half or full sheet cakes are ideal and can serve 50 or more guests.

BJ’s even offers cupcakes and themed cakes for birthdays and kids’ parties.

2. Choose the Cake Flavor

BJ’s typically offers popular cake flavors such as:

  • Yellow (vanilla)
  • Chocolate
  • Marble (a mix of chocolate and vanilla)
  • Occasional specialty flavors for certain themes or seasons

You can also select between buttercream and whipped icing, depending on your preference.

3. Pick a Filling and Frosting

For extra taste and variety, many of BJ’s custom cakes can include a filling:

  • Fruit fillings like raspberry or strawberry
  • Vanilla or chocolate custard
  • Classic buttercream layers

Frosting choices include standard buttercream or a lighter whipped topping, both available in a range of colors.

4. Select Your Design and Personalization

BJ’s offers a “design your own” feature, allowing you to:

  • Choose from preset decorations (like balloons, flowers, licensed characters, or seasonal themes)
  • Request custom inscriptions (like “Happy Birthday, Sarah!”)
  • Select specific frosting colors
  • Optionally upload a photo for specialty cakes (in participating locations)

You can also leave notes for specific requests when placing your order.

5. Place Your Order

You have two main options:

  • Order in-club: Visit the bakery counter at your local BJ’s Wholesale Club. A team member will help you fill out an order form and discuss your needs.
  • Order online: Some BJ’s locations accept online orders through their website or via their order platform. You’ll specify all the cake details, choose a pickup time, and place your order from home.

Advance notice is usually required—plan to order at least 24–48 hours before your event to allow bakery staff enough time.

6. Pick Up Your Cake

On your pickup date, your cake will be ready at the bakery section. Double-check the inscription and design before leaving the store to ensure it matches your order.


What Makes BJ’s Custom Cakes Special?

BJ’s cakes are a favorite for many reasons. Here’s why they stand out:

  • Generous portions: Sheet cakes are thick, moist, and feed a crowd.
  • Great value: Prices are typically lower (per serving) than those at boutique bakeries.
  • Customization: You’re not limited to standard cakes—you can make your celebration cake unique with custom colors, themes, and messages.
  • Quality ingredients: BJ’s cakes, especially from their Wellsley Farms brand, have a reputation for freshness and flavor.
  • Convenience: You can order while shopping for other party essentials, saving time and effort.

Benefits of Ordering a Custom Cake from BJ’s

Ordering a custom cake from BJ’s comes with several practical advantages:

  • Budget-friendly: BJ’s cakes offer substantial servings for a reasonable price, especially when compared to specialty bakeries or boutique shops.
  • Easy ordering: Flexible options—order in-person or online, depending on your local club’s offerings.
  • Wide range of themes: From kid-centric cartoon characters to elegant florals and seasonal motifs.
  • Versatility: Custom cakes for birthdays, weddings, graduations, baby showers, or just because!
  • All-in-one shopping: Grab your decorations, food, and cake in one stop.

Challenges and Considerations

While BJ’s custom cakes are popular, it’s wise to keep a few things in mind:

  • Limited flavors: You won’t find a dizzying array of gourmet options—choices focus on classic favorites.
  • Design complexity: While you can personalize icing colors and messages, very intricate or highly artistic designs may be better suited to a specialty bakery.
  • Lead time: During busy seasons, bakeries may require extra notice, so plan ahead.
  • Availability: Some customization options (like photo cakes) may not be offered at every BJ’s club location.

Cost Tips and Saving on Your Custom Cake

BJ’s is known for affordability, but here’s how you can save even more:

  • Compare sizes: Sometimes, ordering a larger cake is a better value per slice.
  • Member savings: Only BJ’s members can order from the bakery, so be sure your membership is active.
  • Avoid rush orders: Last-minute orders may be limited to standard designs, so order early for the best selection.
  • Watch for bakery promos: Special occasions may bring exclusive deals or member discounts. Look for flyers or ask at the bakery counter.
  • Pick up in-club: BJ’s generally doesn’t ship cakes, so picking up in person saves on delivery fees.

Practical Tips for the Perfect BJ’s Custom Cake

To ensure your cake is a hit:

  • Sample before you order: If you’re unsure about flavor, ask if your local club has cake samples or slices.
  • Know your guest count: Sheet cakes are thick and cut generously, so calculate about 20–30 guests for a half sheet, 40–60 for a full sheet.
  • Double-check details: Review your order form carefully—spelling, dates, color choices, and message.
  • Bring transportation tools: Flat, non-slip surfaces in your car’s trunk are best to keep cakes safe during transit.
  • Ask about storage: Some cakes need refrigeration, especially those with fruit or cream fillings.

How Do BJ’s Custom Cakes Compare?

If you’re curious about how BJ’s stacks up to other bakeries, here’s a quick overview:

  • Versus grocery stores: BJ’s cakes tend to be larger and offer better value per serving.
  • Versus specialty bakeries: BJ’s is more affordable and faster, though boutique bakeries offer more elaborate designs and flavors.
  • Versus in-club competitors: As with other warehouse clubs, BJ’s provides similar variety and pricing, but loyal fans say the taste and freshness set them apart.

Summary

Ordering a custom cake from BJ’s Wholesale Club is an efficient, affordable, and customizable option for any celebration. With clear steps, classic flavors, and convenient ordering, you can delight your guests without breaking your party budget. Just plan ahead, clarify your details, and soon you’ll have a delicious centerpiece to enjoy with family and friends.


Frequently Asked Questions (FAQs)

How far in advance should I order a custom cake from BJ’s?

You should order at least 24–48 hours ahead of your event. For busy seasons or large cakes, giving a week’s notice is ideal to ensure availability and time for customization.


Can I order a photo or licensed character cake design at BJ’s?

Many BJ’s bakeries offer photo cakes and popular licensed character designs, especially for kids’ birthdays. However, availability can vary by location. Ask your local BJ’s bakery about their options and any specific requirements for submitting a photo.


What flavors and fillings are available for custom cakes?

BJ’s typically provides classic flavors such as yellow (vanilla), chocolate, and marble, along with fillings like fruit preserves, custards, or buttercream. Frosting choices usually include buttercream or whipped icing in various colors. For special requests, it’s best to discuss directly at your club’s bakery counter.


Can I order a custom cake online from BJ’s?

Some BJ’s locations offer online cake ordering through their website or an online bakery platform. Input your preferred size, flavor, design, and pickup date. If online ordering isn’t available at your location, you can always place your order in person at the bakery counter.


Do BJ’s cakes need to be refrigerated?

Most BJ’s cakes are fine at room temperature, particularly if decorated with buttercream. Cakes with fruit fillings, custard, or whipped toppings may need refrigeration. Always ask at pickup to ensure proper storage and optimal taste.


With these insights, you’re ready to order your perfect custom cake from BJ’s and make every occasion a little sweeter!