Ever driven past an open house sign and wondered how you could create one that truly stands out? For real estate agents and homeowners alike, custom signs can make the difference between a packed open house and one that’s easily missed.
In this article, we’ll explore how to make custom open house signs that grab attention and drive traffic to your event. You’ll find practical steps, creative tips, and useful insights to help your next open house shine.
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How to Get Custom Open House Signs: A Complete Guide for Real Estate Success
When hosting an open house, grabbing the attention of potential buyers starts far before they walk through the front door. Custom open house signs play a vital role in attracting drive-by traffic, providing clear directions, and building your brand as a real estate professional. But how do you get the perfect custom open house sign? Let’s break down the process so you can showcase your property—and expertise—with confidence.
What Are Custom Open House Signs?
Custom open house signs are personalized, professionally printed signs used to advertise and guide prospects to your property during an open house event. These signs often include your branding, contact information, and—most importantly—details about the open house itself.
Customizing your signs lets you:
- Stand out from generic signage.
- Strengthen your branding as an agent or brokerage.
- Provide clear, appealing call-to-actions for visitors.
Steps to Designing and Ordering Custom Open House Signs
Getting the right custom open house sign doesn’t have to be complicated. Here’s a step-by-step breakdown:
1. Decide on Sign Type and Placement
Start by considering where your signs will go. Your options include:
- Yard signs: Ideal for front yards and high-traffic corners.
- Directional signs: Point visitors from busy streets to your open house.
- A-frame signs: Perfect for sidewalks and driveways.
Knowing your placement will help you choose the right size, materials, and features.
2. Choose Design Elements
Your sign’s appearance can make a big difference. Focus on:
- Colors: Use bold, eye-catching colors that match your branding.
- Images & Logo: Include your photo or logo for recognition.
- Font: Pick fonts that are easy to read from a distance.
- Call-to-Action: Clearly state “Open House,” include the date and time, and an arrow pointing the way if using directional signs.
3. Select Materials
Custom signs come in various materials:
- Corrugated plastic: Lightweight, waterproof, and cost-effective for temporary use.
- Aluminum or metal: More durable, professional, and good for repeated use.
- PVC or foam board: Sleek look, generally for indoor or covered spaces.
Consider your budget, weather conditions, and lifespan needed.
4. Work with an Online Custom Sign Printer
Many companies now offer easy online customization tools. The typical process involves:
- Select a template or start from scratch.
- Upload your logo or images.
- Enter personalized information (address, contact, date, time).
- Preview your design and make adjustments.
- Choose quantity, size, and material, then place your order.
Popular platforms offer bulk discounts and design support if you need help.
5. Arrange for Shipping or Pickup
Check shipping options—some companies offer flat-rate shipping or even free shipping at certain order levels. If you’re on a tight timeline, see if express production or local pickup is available.
Key Benefits of Using Custom Open House Signs
Customizing your signs goes beyond aesthetics. Here’s what you gain:
- Professional Appearance: Reinforces your reputation and attracts serious buyers.
- Brand Consistency: Present your unique style and company logo for better recognition.
- Better Directional Guidance: Custom arrows and information minimize confusion and traffic jams.
- Reusable Assets: Durable signs can be used for multiple open houses, saving money long-term.
- Competitive Edge: Stand out in crowded markets where multiple open houses take place nearby.
Common Challenges and How to Overcome Them
Even with the advantages, you may encounter a few hiccups:
- Overwhelming Choices: Plenty of sizes, materials, and design options can be confusing. Narrow down by prioritizing your most important features (readability, durability, cost).
- Designing for Impact: Not everyone is a graphic designer. Many vendors offer free design templates or in-house design services—take advantage!
- Shipping Delays: Always order early, especially during busy real estate seasons, to avoid last-minute stress.
- Local Restrictions: Some cities have limitations on sign placement. Check local regulations to avoid fines or removal.
Best Practices for Designing and Ordering Custom Open House Signs
To get the most impact from your signs, keep these tips in mind:
Keep It Simple and Readable
- Choose high-contrast colors for visibility.
- Avoid clutter—limit to vital information.
- Use large fonts and simple layouts.
Make Directions Clear
- Add a bold arrow when signs are used for directions.
- Place signs at all major intersections, not just near your listing.
Include Contact Information
- Add your phone number or website—prospects may want to call or look up more before arriving.
- Use your headshot or logo for brand recognition.
Order in Advance
- Production times vary, so order early, especially if customizing both sides or using premium materials.
- Consider ordering a few extra signs for backup or future events.
Save on Shipping
- Look for flat-rate shipping deals or set up a bulk order with colleagues.
- Some companies offer local pickup—saving time and cost.
Cost Tips and Considerations
Custom open house signs are an investment in your real estate marketing. Here’s how to be savvy with your spending:
- Bulk Discounts: Most providers offer lower rates per sign as quantity increases.
- Choose Materials Wisely: Corrugated plastic is cost-effective for short-term use, while metal or PVC is better for longevity.
- Double-Sided Printing: It costs a bit more but ensures visibility from every angle.
- Reusable Designs: Opt for generic branding (“Open House, Sunday 1-4 PM”) instead of addresses for reuse.
- Compare Shipping Deals: Some companies offer free or flat-rate shipping depending on order size—combine orders to capitalize on these deals.
- Online Coupons: Many sign printers offer seasonal deals—keep an eye out for promo codes.
Making the Most of Your Custom Open House Signs
Your signs are only as effective as their use. Maximize their utility by:
- Placing multiple signs at main intersections leading to your listing.
- Setting a sign directly in front of the house, visible from the road.
- Using balloons or riders for additional attention.
- Checking signs before your open house starts to ensure none have fallen or been moved.
- Reusing signs for future listings by avoiding permanent, property-specific details.
Frequently Asked Questions (FAQs)
What information should I include on my custom open house sign?
You should include the phrase “Open House,” the date and time, your name, phone number, and, if needed, a directional arrow. Adding your company logo and photo can also build brand recognition.
What’s the best material for open house signs?
For most agents, corrugated plastic offers the best balance of price and durability—especially for outdoor, temporary use. If you hold frequent open houses or want long-lasting signs, consider aluminum or rigid PVC options.
How many signs do I need for an effective open house?
A good rule is 5 to 10 signs: one in front of the house and the rest guiding visitors from nearby busy roads or intersections. Adjust based on your neighborhood’s layout and local regulations.
How quickly can I get custom signs delivered?
Production and delivery times vary by vendor and your location. Standard timelines are 3-7 business days, but many services offer express options for a higher fee. Always order early to allow buffer time.
Can I design my own sign, or do I have to use a template?
Most custom sign companies allow you to do both. You can use their ready-made templates for simplicity or upload your own artwork for a unique design. Many platforms also provide online design tools to help you customize before ordering.
Conclusion
Custom open house signs are a small investment that leads to big results. With careful planning, eye-catching design, and thoughtful placement, you’ll draw more visitors and project a professional image that sets you apart in a competitive market. Remember to balance quality with budget, keep messaging clear, and order in advance for a stress-free experience. That way, your custom signs will always point the way to a successful open house.
Take these tips and turn your next open house into a standout event—starting at the curb!