Ever wonder how to make your products stand out on the shelf or leave a lasting impression with every package you send? Custom roll labels might just be the secret weapon you need. Whether you’re a small business owner or a creative entrepreneur, getting the right labels can boost your brand’s visibility and professionalism.
In this article, we’ll break down how custom roll labels are made, what options you have, and tips for designing labels that truly pop.
Related Video
How to Get Custom Roll Labels: A Comprehensive Guide
Custom roll labels are a fantastic way to brand your products, organize inventory, or add a personal touch to almost any project. Whether you’re a business owner, entrepreneur, or simply enjoy crafts, understanding how to design, order, and use roll labels gives you a professional edge.
Let’s break down everything you need to know about custom roll labels, so you can approach your next project with confidence and creativity.
What Are Custom Roll Labels?
Custom roll labels are adhesive labels printed with your chosen design, neatly wound onto a continuous roll for easy dispensing. Unlike sheet labels (which come on flat sheets), roll labels are perfect for high-volume labeling needs or for use with label dispensers and labeling machines.
They are widely used by:
- Small and large businesses for packaging and branding
- Crafters and Etsy sellers for handmade products
- Event planners for customized gifts or decorations
- Organizations for inventory and logistics
You can personalize these labels in various shapes, sizes, materials, and finishes, ensuring they fit your brand and product perfectly.
Step-by-Step: How to Get Custom Roll Labels
Ordering custom roll labels might seem complex, but it’s simple when you know the steps. Here’s a clear guide to walk you through the process, from idea to delivery.
1. Define Your Label Purpose and Quantity
Begin by understanding why you need the roll labels and how many you will need.
- Are they for branding (on jars, bottles, bags)?
- For inventory organization or logistics?
- For fun events or hobby purposes?
Knowing this helps choose the right material, size, and finish, and lets you estimate how many rolls or labels to order.
2. Choose Your Label Shape and Size
Custom roll labels can be cut into almost any shape:
- Circles, ovals, squares, rectangles (with or without rounded corners)
- Specialty or custom die-cut shapes (for unique branding)
Label sizes range from tiny (under 1 inch) to large (over 4 inches). Think about the surface you’ll apply the label to and the information or design you want to display.
3. Select Material and Finish
Materials differ in durability, look, and price. Common options include:
- White or clear paper (economical, great for dry goods and indoor uses)
- White or clear polypropylene or vinyl (waterproof, more durable)
- Metallic, fluorescent, or specialty materials (for eye-catching designs)
Finishes affect both appearance and protection:
- Gloss (shiny, vibrant colors, resists smudges)
- Matte (smooth, elegant, non-reflective)
- Laminated (extra protection from moisture, oil, and abrasion)
4. Design Your Label
You have two main avenues to design your labels:
- Upload Your Artwork: If you have a logo or ready design, simply upload it using the label supplier’s design tool.
- Design Online: Many companies offer user-friendly design software with templates. Choose your template, add text, select fonts, colors, and (if desired) upload imagery.
Tips for Effective Design:
– Keep your branding consistent (colors, fonts, logo).
– Make sure important text and images are within the “safe zone” (not too close to the edge).
– Use high-resolution images for sharp printing.
5. Choose Roll Core Size and Winding Direction
For most hand-applied uses, the default settings work fine. But if you use dispensers or automated applicators, specify:
- Core size (commonly 1 inch or 3 inches in diameter)
- Winding direction (how the labels are oriented on the roll: outside, inside, top, bottom, left, right)
Check your labeling equipment’s requirements to make the right choices.
6. Review and Approve Proofs
Before printing, suppliers typically provide a digital or physical proof:
- Double-check spelling, colors, graphics, and placement.
- Confirm size and material.
Take time at this step—once approved, the labels go straight to print.
7. Place Your Order
Select your quantity. Most suppliers offer price breaks for higher volumes, so ordering in bulk reduces the per-label cost. Enter your shipping and payment info, and complete the order.
8. Shipping and Delivery
Turnaround times range from 2 to 7 days, depending on supplier, order volume, and selected shipping speed. Many suppliers offer expedited printing and shipping if you’re in a rush.
Benefits of Custom Roll Labels
Custom roll labels offer a range of advantages for businesses and individuals alike:
- Professional Appearance: Labels elevate packaging, reinforcing branding and trust.
- Time Savings: Roll labels can be dispensed quickly, by hand or machine, streamlining production.
- Customization: From shape and size to finish and adhesive, your label is truly yours.
- Bulk Savings: Ordering on a roll is cost-effective for large batches.
- Versatility: Great for everything from product packaging to event favors and logistics.
Potential Challenges & How to Overcome Them
While roll labels are versatile, here are a few challenges and solutions:
- Artwork Issues: Low-quality images or poor formatting can result in blurry prints. Always upload high-resolution graphics and check supplier requirements.
- Adhesion Problems: Labels may not stick properly to certain surfaces (e.g., oily plastics, rough wood). Choose the right adhesive, and test on your container before a full order.
- Order Errors: Mistakes in proofing can lead to wasted time or money. Carefully review your proofs before approval.
- Storage: Large volumes require proper storage to prevent dust or damage; keep rolls in a cool, dry place.
Best Practices and Tips for Perfect Roll Labels
Make the most out of your custom roll labels with these expert tips:
- Test Run: Order a small initial batch, or request a sample, before placing a large order.
- Think About End Use: Consider exposure to moisture, oil, sun, or refrigeration—
- For food and beverage, waterproof labels are ideal.
- For corrugated boxes, permanent adhesive works best.
- Keep Your Brand Consistent: Use the same fonts, colors, and logos across all labeling materials.
- Seek Help When Needed: Many suppliers offer expert support and design assistance if you need guidance.
Cost-Saving Tips for Ordering Custom Roll Labels
Custom roll labels can be surprisingly affordable, especially if you plan ahead. Here’s how to keep costs low:
1. Order in Bulk
- Most suppliers offer volume discounts.
- If you can, consolidate orders or buy in larger quantities to save per label.
2. Choose the Right Material
- Simple paper labels are cheaper than vinyl or specialty options.
- Only choose waterproof or specialty materials if your use really requires it.
3. Compare Providers
- Prices and minimum order quantities vary widely.
- Some brands offer free proofs and free shipping—factor those into your decision.
4. Use Standard Sizes and Shapes
- Custom die-cuts may cost more than simple circles or rectangles.
- Unless you need a unique shape, stick to standard options.
5. Plan for Shipping
- Look for promotions like free shipping on large orders.
- Combined shipping with other print products can save on fees.
- Factor in location of the supplier for faster, cheaper delivery.
Major Players: Who Makes Custom Roll Labels?
From online giants to specialized printing companies, you have plenty of options. Here’s what you’ll typically find:
- Online Custom Print Services: Offer design tools and fast shipping, with options for every budget.
- Labeling Specialists: Focus solely on labels, often with more material and finish options.
- Established Brands: Known for consistency and support, with custom solutions and a range of templates.
Choose a supplier that matches your project’s needs, whether it’s a one-time run or an ongoing partnership.
Frequently Asked Questions (FAQs)
What’s the difference between roll labels and sheet labels?
Roll labels are wound on a spool for fast and efficient dispensing, often used in higher volumes or with machines. Sheet labels come on flat sheets—better for lower quantities or when applying by hand.
Can I apply roll labels by hand, or do I need a machine?
Absolutely! While roll labels are perfect for automatic dispensers, you can easily peel and apply them by hand, just like any sticker.
How do I make sure my label sticks well to my product?
Pick the right adhesive for your surface. Clean and dry your product before application—avoid applying on oily, wet, or rough surfaces unless your label is specifically designed for those.
How long does it take to receive custom roll labels?
Most suppliers offer turnaround times from 2 to 7 business days, plus shipping. Rush options and expedited shipping are often available if you need them faster.
Are there eco-friendly label options available?
Yes! Many suppliers provide recyclable, compostable, or sustainably-sourced label materials. Just look for these options in the material or finish selection step.
Summary
Custom roll labels merge creativity with professionalism, empowering you to brand, organize, and add style to any project. By understanding your needs and following proven steps—from design to delivery—you ensure the best results. With plenty of customization options and cost-saving strategies, custom roll labels are an accessible, effective choice for businesses and individuals alike.
Now that you know how roll labels can be customized and ordered, you’re ready to take your product or project to the next level—stick with confidence!